social media engagement:
not just for kids!
Social media has come a long way in a short time. We all remember when Facebook was just for college students, and then high school kids started using it, too. Now adults of all ages, globally, have picked up the Facebook habit. The same thing is true of Twitter, LinkedIn, YouTube, Pinterest and Instagram, to name a few of the most popular social media. Meanwhile, since their parents and grandparents are hanging out on Facebook, American high school and college students have shifted a great deal of time and attention to Snapchat, which, as of September 2015, was reaching 41% of all U.S. high school and college students daily.
With literally billions of people all over the world using these new online interaction tools, you'd think business people would universally understand the importance of social media for marketing and communications. Not so. While a majority of companies that market to consumers are now using social media, we speak to B2B companies quite often that don't understand the value, think that it's just for B2C companies and that it's just a passing fad, or just for kids. Here are five key reasons why both business-to-consumer and business-to-business companies in the U.S. should be using social media:
- Using social media is an important way to improve your website's visibility to search engines.
- Companies that use social media get significantly more website visits than companies that don't.
- Monitoring social media is a way to listen to what people are saying about your company.
- The combination of social media with other forms of communication amplifies your message: 1+1 = 3.
- By using social media to reach out to customers, potential customers and other important stakeholders, you aren't as dependent on being covered by the traditional media to disseminate important messages. This is important, because the media in the U.S. has shrunken drastically in the last few years. Much less content is being creating by newspapers, magazines and broadcast media outlets.
We incorporate a social media component into just about every public relations program we develop. Sometimes we're asked to simply develop a social media plan and help a client get started implementing it. However, we also serve as the outsourced social media team for some of our clients.
To read more about how social media effects marketing and communications programs today, download our free ebook, "How to Enhance Your Internet Presence with Social Media."