It’s not every day that you launch a new product, acquire another company or sign an important business deal. When an organization has a newsworthy announcement to make, it isn’t so difficult to get media coverage. It’s when there’s no news – nothing of interest to the media – that the going gets tough.Read More
Tags: media placements
Media interviews can make or break you and your organization. An effective media interview can bring you in front of a new and larger audience than you’ve ever had before, and allow you to portray yourself and your organization as the experts and authority in your field. On the flip side, a bungled media interview can harm even the most distinguished, hard-earned reputation.
Many public relations practitioners ignore search engine optimization (SEO) in their work. Perhaps some don’t know enough about SEO to incorporate it into their work, others don’t think SEO is that important, and yet others feel it’s up to someone else to optimize content for search engines.Read More
The recent serious outbreak of measles that started in Disneyland in California brings up the perennial question of why so many Americans refuse to believe in science.Read More
So you’re the owner of a startup with a limited (or nonexistent) marketing budget, and you’re wondering whether PR is worth an investment. It absolutely is—successful PR can do wonders for your business and can be a huge help to you. Here’s why PR for startups is worth the investment.Read More
New year, new trends. The landscape of PR and marketing services will continue to change in the new year. Here are my predictions for what PR will look like in 2015:Read More
In the spirit of bah, humbug, I offer you this Christmas Eve list of 14 pet peeves. They’re not massive calamities (that blog post is coming soon). They have nothing to do with PR strategies, the usual topic of this blog. Some of them involve my work, others occur while getting to work and some are probably generational. Here’s my list:
1. Line-cuttersRead More
Tags: PR Strategies
After a semester as an intern at Bridge Global Strategies, I’ve learned a few tips I’d like to share with those who intend to be PR and MarCom interns. I am leaving here feeling confident in myself, but it definitely didn’t start out that way.
Because of my lack of experience, I doubted my ability to succeed. While it seems obvious now that I was never expected to be perfect, I was hard on myself, and stood in my own way of learning and growing. Now, as my third internship in PR comes to an end, I’ve realized that it just doesn’t make sense to feel bad about being inexperienced. That’s the point of an internship, isn’t it? To make mistakes and gain experience, so that once we graduate from college and start our careers, we know what we’re doing.
So, as you’re getting ready to start your internship, here are the four most important things I’ve learned.
I read an article today in the Huffington Post, “Pay it Forward by Mentoring the Next Generation,” by a colleague, another PR agency owner. She wrote about being mentored by her mother, the importance of mentorship and the responsibility we all should take to be mentors ourselves.
It reminded me about how lucky I am to have had several mentors, both in college and when I was starting my career. The first was my college adviser. He challenged me to be a better thinker; spent time debating with me on world affairs, politics and life in general; and handed me some unusual opportunities, such as setting up an independent study for me to help a professor friend of his do primary research for her book. He took time to really listen to me and treated me with respect, which was a clear communications signal that I was actually worthy of respect.Read More
“I want top-tier media coverage.” If I’ve heard this once, I’ve heard it a thousand times, especially from entrepreneurs, no matter how new or how small their companies are. Most entrepreneurs don’t understand what’s involved in achieving that goal. Many don’t feel they can afford a PR firm to help (particularly a New York PR firm), especially startups. If your company doesn’t have a PR firm, then you’d better know how to contact the media to tell your company’s story effectively. Email is the preferred contact method by most journalists, so knowing how to pitch effectively by email is crucial.Read More