bridgebuzz blog

15 Questions that Help You Pick the Right Marcom or PR Services Agency

Posted on Wed, Jul 13, 2016

Our last blog post listed questions that an agency should ask a prospective client. This one will
focus on the opposite: what a company hiring a marcom or PR services agency should ask the
agencies they consider.

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Tags: choosing a PR agency, PR agency search, choosing a PR firm

5 Crucial Questions Top PR Firms Ask Their Clients

Posted on Wed, Jun 22, 2016

Top PR firms (those offering the highest quality service - size of the firm is not an indicator of quality!) ask their clients a lot of questions. That's the only way they can understand the best approaches to meeting their clients' PR goals.  

Today’s blog post will focus on some of the questions a PR firm should be asking a client. First, though, I want to emphasize that no questions should be out of limits on either side. We ask our clients a ton of questions in order to do our jobs as well as possible, and we expect and encourage clients to ask us anything they want to know. Our next blog post will concentrate on what a client should ask a PR agency.

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Tags: clients, choosing a PR firm, PR firms

What is the RONI (The Return on NOT Investing) for PR Services?

Posted on Mon, Jun 06, 2016

Recently I read a post on David Fields’ blog, “Irresistible Consulting Moments,” with the headline “The Value Myth.” David is a consultant to consultants, helping them market themselves better and be more successful at selling their services. The gist of the blog post: there’s a pervasive myth in sales which trips up many sales people, that the most effective way to sell is to present the value of the product or service to a prospect. Actually, he said, the way to sell is to show potential clients what they’ll lose by not buying. What he wrote must have struck a chord with a lot of readers, since there were quite a few interesting comments at the end of his blog.

One comment that resonated with me was an explanation of the term RONI – “Return on Not Investing.”

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Tags: budget, PR costs, ROI for PR, return on investment for PR

10 Good Reads, from Online Reputation Management to Tips for Speaking

Posted on Wed, Jun 01, 2016

On behalf of public relations and marketing professionals everywhere, I want to register a complaint to the gods of the Internet.  Enough is enough! With 500-1,000 emails a day, of which at least a third are spam, I spend an inordinate amount of time just managing our in-boxes. I imagine this is true for most of you, It's a wonder we have any time to actually read anymore.  I always find it helpful when others recommend articles they’ve found helpful or interesting, or both. In that spirit, here’s my list of good reads from the month of May:

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Tags: Suggestions for good PR and Marketing articles

5 Reasons Agency Retainers Yield Better PR Strategies than Project Work

Posted on Thu, May 05, 2016

A key agency-client relationship trend over the last decade has been a move away from agencies working ongoing with clients in retainer PR relationships, and towards project-based assignments. The way companies assign projects differs according to the company and the circumstances. Some companies use the same agency all year long and simply pay by project rather than paying an ongoing monthly fee  Others use only one agency but don't work with the agency all year long - they may use internal staffing the rest of the time or simply have very small PR budgets. Still others use multiple agencies, for a variety of reasons.

In January, RSW/US, a lead generation and strategic business development group that supports marketing services firms, released the results of its 2016 RSW/US New Year Outlook Survey of senior-level marketers and marketing agency executives. The results show that among the top concerns of marketers is that their agencies lack deep understanding of their businesses, that they are weak on developing PR strategies and that there has been an erosion of value of 

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Tags: budget, PR costs, retainer PR, PR projects

Three PR Strategies You May Not Think of as Public Relations

Posted on Fri, Apr 08, 2016

About a year ago, Bridge Global Strategies was acquired by integrated communications company Didit. The timing was good. There’s been a major shift in the PR agency world over the last five to 10 years towards multi-discipline communications, and Bridge wanted to be able to access more expertise in other communications disciplines, especially digital marketing, which Didit has. The driving factor in this shift has been the Internet, which has drastically changed the way the business world communicates.

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Tags: PR industry, Integrated Marketing, integrated communications

How Agencies Charge for Public Relations Services, Part 2

Posted on Thu, Mar 17, 2016

...Billing Rates, Billing Methods and More

By Lucy Siegel

Bridge Global Strategies, a Didit Company

In Part 1 of this two-part post about how agencies charge for public relations services, I mentioned that I was conducting a survey of PR agencies to find out more about PR billing rates and practices. I’ve had a chance now to look at the results and will share some highlights in this post.

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Tags: Publlic relations agency rates and billing

How Agencies Charge for Public Relations Services, Part 1

Posted on Fri, Feb 12, 2016

Our clients fall into two main categories: startups and companies based overseas. Many executives we work with at client companies haven’t had much experience working with communications firms (or at least not with U.S. communications firms). As a result, they’re not sure what public relations services should cost in the U.S., and don’t know how fees are
derived or the different methods for charging. This two-part blog will provide information about the factors influencing the cost of PR, how rates are calculated and some data on typical rates.

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Tags: PR

Geography Influences Both Cross-Cultural Communication & Politics

Posted on Mon, Feb 08, 2016

As a college student majoring in government many years ago, I did an independent study in geopolitics. Geopolitics is the study of how politics is influenced by geographical factors. It’s an important consideration in predicting how people in different regions of the country, or the world, will behave in a given situation. In the world of marketing and communications, cultural differences are a powerful influence on the best ways to communicate, and culture itself is heavily influenced by geography.

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Five Most Popular Bridgebuzz Blog Posts in 2015

Posted on Fri, Jan 22, 2016

Chinese New Year is almost upon us (it starts on February 8th), and soon we can say goodbye to the Year of the Goat and usher in the Year of the Monkey. But before the old year slips from memory, it's worth a look at the five most popular blog posts on the Bridgebuzz Blog for 2015.

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Tags: PR

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