bridgebuzz blog

7 Tips: Crisis Management for Startups

Posted on Wed, Jun 24, 2015

Sometimes, companies launch marketing campaigns with slogans or events that leave consumers baffled. These campaigns prompt the question: what were the marketing teams behind them thinking?

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Tags: Public Relations, Crisis Management, PR for Startups, Reputation Management, Media Relations, Communications Strategy

Perception Management: An Old Story About an Elephant

Posted on Mon, Jun 15, 2015

Maybe you’ve heard the old story about six blind men who encountered an elephant and each came away with a different impression of what the animal was like after touching different parts of the elephant’s body.  A famous poem about the story was written by John Godfrey Saxe in the 19th century about this parable. It ends,

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PR Strategies to Consider: Create News When There Is None

Posted on Tue, May 12, 2015

It’s not every day that you launch a new product, acquire another company or sign an important business deal. When an organization has a newsworthy announcement to make, it isn’t so difficult to get media coverage. It’s when there’s no news – nothing of interest to the media – that the going gets tough. 

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Tags: media placements

Mastering Media Interviews – 7 Tips from PR Strategists

Posted on Thu, Apr 02, 2015

Media interviews can make or break you and your organization.  An effective media interview can bring you in front of a new and larger audience than you’ve ever had before, and allow you to portray yourself and your organization as the experts and authority in your field.  On the flip side, a bungled media interview can harm even the most distinguished, hard-earned reputation. 

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7 Tips from PR Strategists: Working in the Crossover between PR + SEO

Posted on Tue, Mar 10, 2015

Many public relations practitioners ignore search engine optimization (SEO) in their work. Perhaps some don’t know enough about SEO to incorporate it into their work, others don’t think SEO is that important, and yet others feel it’s up to someone else to optimize content for search engines.

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Tags: Marketing Communications, Public Relations, SEO, Integrated Marketing, PR Strategies

Can PR Strategies Help Persuade Americans to Accept Scientific Facts?

Posted on Thu, Feb 05, 2015

The recent serious outbreak of measles that started in Disneyland in California brings up the perennial question of why so many Americans refuse to believe in science. 

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Tags: Public Relations, PR Strategies

PR for Startups Fuels Growth

Posted on Thu, Jan 29, 2015

So you’re the owner of a startup with a limited (or nonexistent) marketing budget, and you’re wondering whether PR is worth an investment.  It absolutely is—successful PR can do wonders for your business and can be a huge help to you.  Here’s why PR for startups is worth the investment.  

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Tags: Public Relations, PR for Startups, PR Strategies

Five Predictions for PR and Marketing Services in 2015

Posted on Mon, Jan 05, 2015

New year, new trends.  The landscape of PR and marketing services will continue to change in the new year.  Here are my predictions for what PR will look like in 2015:

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Tags: Public Relations, Content Marketing, PR Strategies, Digital/Social Media

Forget About PR Strategies - Here’s My List of 14 Everyday Annoyances

Posted on Wed, Dec 24, 2014

In the spirit of bah, humbug, I offer you this Christmas Eve list of 14 pet peeves. They’re not massive calamities (that blog post is coming soon). They have nothing to do with PR strategies, the usual topic of this blog. Some of them involve my work, others occur while getting to work and some are probably generational. Here’s my list:

1. Line-cutters                                               

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Tags: PR Strategies

An Open Letter to PR and MarCom Interns

Posted on Fri, Dec 12, 2014

After a semester as an intern at Bridge Global Strategies, I’ve learned a few tips I’d like to share with those who intend to be PR and MarCom interns.  I am leaving here feeling confident in myself, but it definitely didn’t start out that way.

Because of my lack of experience, I doubted my ability to succeed.  While it seems obvious now that I was never expected to be perfect, I was hard on myself, and stood in my own way of learning and growing.  Now, as my third internship in PR comes to an end, I’ve realized that it just doesn’t make sense to feel bad about being inexperienced.  That’s the point of an internship, isn’t it? To make mistakes and gain experience, so that once we graduate from college and start our careers, we know what we’re doing.

So, as you’re getting ready to start your internship, here are the four most important things I’ve learned.

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Tags: Internships, Public Relations

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