bridgebuzz blog

10 Good Reads, from Online Reputation Management to Tips for Speaking

Posted on Wed, Jun 01, 2016

On behalf of public relations and marketing professionals everywhere, I want to register a complaint to the gods of the Internet.  Enough is enough! With 500-1,000 emails a day, of which at least a third are spam, I spend an inordinate amount of time just managing our in-boxes. I imagine this is true for most of you, It's a wonder we have any time to actually read anymore.  I always find it helpful when others recommend articles they’ve found helpful or interesting, or both. In that spirit, here’s my list of good reads from the month of May:

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Tags: Suggestions for good PR and Marketing articles

5 Reasons Agency Retainers Yield Better PR Strategies than Project Work

Posted on Thu, May 05, 2016

A key agency-client relationship trend over the last decade has been a move away from agencies working ongoing with clients in retainer PR relationships, and towards project-based assignments. The way companies assign projects differs according to the company and the circumstances. Some companies use the same agency all year long and simply pay by project rather than paying an ongoing monthly fee  Others use only one agency but don't work with the agency all year long - they may use internal staffing the rest of the time or simply have very small PR budgets. Still others use multiple agencies, for a variety of reasons.

In January, RSW/US, a lead generation and strategic business development group that supports marketing services firms, released the results of its 2016 RSW/US New Year Outlook Survey of senior-level marketers and marketing agency executives. The results show that among the top concerns of marketers is that their agencies lack deep understanding of their businesses, that they are weak on developing PR strategies and that there has been an erosion of value of 

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Tags: budget, PR costs, retainer PR, PR projects

Three PR Strategies You May Not Think of as Public Relations

Posted on Fri, Apr 08, 2016

About a year ago, Bridge Global Strategies was acquired by integrated communications company Didit. The timing was good. There’s been a major shift in the PR agency world over the last five to 10 years towards multi-discipline communications, and Bridge wanted to be able to access more expertise in other communications disciplines, especially digital marketing, which Didit has. The driving factor in this shift has been the Internet, which has drastically changed the way the business world communicates.

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Tags: PR industry, Integrated Marketing, integrated communications

How Agencies Charge for Public Relations Services, Part 2

Posted on Thu, Mar 17, 2016

...Billing Rates, Billing Methods and More

By Lucy Siegel

Bridge Global Strategies, a Didit Company

In Part 1 of this two-part post about how agencies charge for public relations services, I mentioned that I was conducting a survey of PR agencies to find out more about PR billing rates and practices. I’ve had a chance now to look at the results and will share some highlights in this post.

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Tags: Publlic relations agency rates and billing

How Agencies Charge for Public Relations Services, Part 1

Posted on Fri, Feb 12, 2016

Our clients fall into two main categories: startups and companies based overseas. Many executives we work with at client companies haven’t had much experience working with communications firms (or at least not with U.S. communications firms). As a result, they’re not sure what public relations services should cost in the U.S., and don’t know how fees are
derived or the different methods for charging. This two-part blog will provide information about the factors influencing the cost of PR, how rates are calculated and some data on typical rates.

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Tags: PR

Geography Influences Both Cross-Cultural Communication & Politics

Posted on Mon, Feb 08, 2016

As a college student majoring in government many years ago, I did an independent study in geopolitics. Geopolitics is the study of how politics is influenced by geographical factors. It’s an important consideration in predicting how people in different regions of the country, or the world, will behave in a given situation. In the world of marketing and communications, cultural differences are a powerful influence on the best ways to communicate, and culture itself is heavily influenced by geography.

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Five Most Popular Bridgebuzz Blog Posts in 2015

Posted on Fri, Jan 22, 2016

Chinese New Year is almost upon us (it starts on February 8th), and soon we can say goodbye to the Year of the Goat and usher in the Year of the Monkey. But before the old year slips from memory, it's worth a look at the five most popular blog posts on the Bridgebuzz Blog for 2015.

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Tags: PR

11 Press Release Best Practices: Compelling Writing That Gets Results

Posted on Mon, Jan 04, 2016

Basic PR Tips Especially Helpful for Startups

It’s common for marketing executives at early stage startups – and even for CEOs – to start out by doing public relations themselves. Hiring an agency comes with funding, but until the funding is there, PR is a do-it-yourself (DIY) activity at most startups.

PR is a lot more than just writing and distributing press releases. Yet the two DIY tools most used at startups are social media (which we’ve covered in other blog posts in the past) and press releases. Here are 10 press release best practices to help you out at a time when the only public relations you can afford is what you do yourself:

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Tags: Media Relations

PR Strategies in the Internet Age: Are Press Releases Outdated?

Posted on Tue, Dec 22, 2015

Some communications professionals feel that news releases are old-fashioned and irrelevant because people are getting their news from social media, not newspapers or news broadcasts. But what’s changed is not whether the news has an audience, but where people read or watch it. Press releases are certainly not outdated or irrelevant when used to carry out PR strategies.

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Tags: PR, Media Relations

What Is a News Release (or Press Release)? What Is It Not?

Posted on Thu, Dec 17, 2015

The Basic Perception Management Tool You Thought You Knew

Many wrong assumptions are made about the definition and use of a press release, assumptions that sometimes frustrate public relations professionals.  This post will be the first in a series on this topic. It’s not intended for our fellow public relations professionals (who shouldn’t be in their jobs if they don’t know this stuff). It’s aimed at entrepreneurs, startup executives, marketing professionals and business people from overseas,  who typically aren't trained in public relations or journalism, have little knowledge of how  PR is done (for those from 

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Tags: PR

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