I’ll admit upfront that sponsored content has always smacked of deception to me and it’s been a pet peeve long before it became the online darling of marketers.
The most popular brands out there are perfectly homogenized with their companies; they’re synonymous. For instance, the McDonald’s brand—Ronald, Grimace, happy meals, etc.—is what you think of when you see the Golden Arches, not corporate offices and overseas billion-dollar deals.
This blog post is the last in a three-part series, describing the steps to execute a successful small business PR strategy.
This blog post is the last in a four-part series, describing the steps to execute a successful content marketing strategy.
This blog post is the third in a four-part series, describing the steps to execute a successful content marketing strategy.
This blog post is the first in a four-part series, describing the steps to execute a successful content marketing strategy.
Despite our cultural obsession with baby geniuses—college students who launch tech companies right out of their dormitories—the fact is that baby boomers are now behind a large proportion of startups, and are becoming more entrepreneurial than ever before.
You can’t skim a video. I would much rather take 10 seconds to skim an article to see if it’s worth reading than to stop what I’m doing, look for my earbuds, plug them in and sit in front of a video that might take a couple of precious minutes of my time. Yet study after study shows that online video is extremely popular, as is the sharing of photography online. The news media understand this, and even newspapers and magazines with roots in print are depending more and more on video and photos. Here are five reasons why online images increase web traffic:
Bridge Global Strategies has been publishing an e-newsletter about five or six times a year and sending it to clients, communications industry professionals and business people we've met along the way. Our readers span the nation and the globe, from Russia to Korea and South America, and everywhere in between.
The newsletter has been a pet project of mine, due to my years of journalism experience early in my career, and I have personally written a lot of the content and edited each issue. Our Bridge newsletter has focused on international communications. Past issues and articles about international communications are in our web site's newsroom.
However, while a blog and a newsletter can offer similar material, with a blog my staff and I can communicate more frequently one post at a time (and we can lure the search engine spiders that will help bring new visitors to our company's web site!).
Therefore, please welcome BridgeBuzz. We will send an email to our old newsletter subscribers to let you know when a new blog post has been published, but the easiest way to get the word immediately is to subscribe to our RSS feed.
Next post, coming very soon: "Public Relations in Brazil," an interview with Fernanda Domingues, fd comunicação, Sao Paulo.
By: Lucy Siegel
Bridge Global Strategies