bridgebuzz blog

Why Startups' Own PR Efforts Rarely Match PR Companies' Output

Posted on Wed, Oct 01, 2014

In my experience, it’s rare for startups to do a great job on their own public relations. The following are four key reasons (generalizations, but, like many generalizations, are commonly true):

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Tags: Brand Strategy, Public Relations, PR for Startups

Consequences of a Public Branding Statement (Like a Tattoo)

Posted on Wed, May 14, 2014

When I wrote my blog post about tattoos last week [see below], I had no idea I would be pushing so many people’s buttons. In addition to comments written below the blog, I got an earful from some of the Millennials I know (including my own sons).

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Tags: Brand Strategy, Reputation Management

Tattoos as a Branding Statement: Body Art or Body Desecration?

Posted on Tue, May 06, 2014

Here’s a startling statistic: 40 percent of Millennials (those born after 1980) have tattoos, according to research done by Pew Research Center in 2010. That’s twice the number with tattoos in the general population. Tattoos are trendy. Harris Interactive surveyed adults in 2012 and found that 20 percent of American adults have tattoos, up from 16 percent in 2008 and 14 percent in 2003. Although Pew found that 70 percent of tattooed Millennials cover their tattoos with clothing, that means that 30 percent do not, or, multiplying by the overall percent of Millennials with tattoos, 12 percent of Millennials have had themselves tattooed in places not usually covered by clothing

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Tags: Brand Strategy, Reputation Management

Does General Mills Non-GMO Announcement Help in Building Brand Equity?

Posted on Thu, Jan 09, 2014

When General Mills announced last week that its original Cheerios—an American pantry staple—would be reformulated to exclude genetically modified (GMO) ingredients, it sent a message to consumers that the company is in touch with public perceptions on the thorny issue of GMOs and that it is willing to make operational changes to bring the company more in tune with those perceptions.

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Tags: Brand Strategy, Public Relations, Reputation Management, PR Strategies

Communication Consultants Agree Dennis Rodman’s Bad Publicity = Bad PR

Posted on Fri, Oct 04, 2013

Stop me if you heard this one: what do Dennis Rodman, Kim Jong Un and pistachios have in common? They’re all nuts.

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Tags: Brand Strategy, Reputation Management, Communications Strategy

Mobile Marketing Infographic: Big Brand Experience on a Small Screen

Posted on Tue, Sep 10, 2013

Mobile marketing articles are everywhere every day now. For a quick visual overview of how it all started, where we are and where we're going with mobile marketing, take a look at this infographic, provided courtesy of Top Marketing Schools, a site that provides information on some marketing education options (including online education) and marketing careers. The size of the mobile screen doesn't seem to impact the consumer brand experience.

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Tags: Brand Strategy, Digital/Social Media

5 Tips for Constructing a Bigger Brand Experience with Social Media

Posted on Wed, Aug 14, 2013

The most popular brands out there are perfectly homogenized with their companies; they’re synonymous. For instance, the McDonald’s brand—Ronald, Grimace, happy meals, etc.—is what you think of when you see the Golden Arches, not corporate offices and overseas billion-dollar deals.

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Tags: Brand Strategy, Blogging, SEO, Digital/Social Media

Is Silver The New Gold? Marketing Tips From The World's Fastest-Aging Nation

Posted on Fri, Mar 08, 2013

One of the biggest fears among young people is simply the fear of getting old, and society is obsessed with youth. Get ready, because the world population is aging fast. According to the World Health Organization, by 2050 22 percent of the world's population will be over 60 and the number of people 80 or older will quadruple. This change has major implications for the global economy and all aspects of life – from healthcare to housing, workforce to personal finance, and product development to branding, marketing and communications.

Japan is the world’s fastest-aging society. With the highest life expectancy in the world (86), one in four people are currently over 65. This is expected to increase to one in three by 2040. This presents serious challenges in coping with increasing costs for pensions and healthcare in Japan. On the other hand, increased spending by seniors (called “the silver market” in Japan), estimated to be 100 trillion yen (US$1.27 trillion) a year, is creating new opportunities for the economy. Japan seems to be out front in developing and marketing new products and services targeting seniors and penetrating the growing silver market.
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Tags: Brand Strategy, International PR, Marketing Communications

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