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10 Expressions that PR Firms (and Their Clients) Overuse

Posted on Fri, Nov 20, 2015

Professionals (PR, marketing and professionals from other fields) can lose credibility when they include certain overused expressions in their writing. We’re bombarded with emails, newsletters and media alerts all day every day, and seeing the same buzzwords over and over again makes people tune out. Journalists, a prime audience for public relations professionals, get especially annoyed when they see these overused words and phrases. The following popular expressions, frequently used by PR firms, are trite from overuse:

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Tags: PR writing, Public Relations, communications, Bridge Global Strategies

Perception Management: 10 Tips for Using Visual Imagery Online

Posted on Thu, Oct 08, 2015

“Show and Tell” Is Not Just for Kids

Sometimes facts by themselves aren’t enough to convince people. It takes the age-old kindergarten practice of “Show and Tell” to do what facts alone can’t do. If show and tell just consisted of telling, it would never hold the attention of a classroom full of five-year-olds.

Demonstrating information in a way that evokes emotion, rather than just verbalizing facts, is a tried-and-true method of persuasion and a very effective perception management tool. You can certainly demonstrate a point you want to make verbally, just using an example that paints a vivid mental image. But showing a visual illustration is a particularly powerful way to persuade, because the more senses you can engage, the more attention an audience will pay to the words you speak.

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Tags: content, Online PR, PR, Bridge Global Strategies, SEO, imagery, visuals, photo, video, photography, perception management

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