bridgebuzz blog

A Memorable Experience: Providing PR Services in Japan

Posted on Sun, Oct 23, 2016

 Over the course of my long career, both in journalism and public relations, I’ve had some very memorable experiences, some simply awful, others extremely positive. Someday I swear I’m going to write a book.

But until I get around to the book, I’ll offer a few of these stories on the Bridgebuzz blog. My one restriction is client confidentiality. I can’t reveal the names of the clients involved in these memorable experiences.

I’ll start with an interesting, but difficult and strange experience I had in 1987 while living in Tokyo and working at a Japanese public relations agency. One of my clients, an American company, had hired my agency for PR services in Japan to help launch a product line. During the most feverish stage of the launch preparations, I received a call from the client’s New York City headquarters.

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Tags: International PR, case studies

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