“11 Press Release Best Practices” Came in SecondRead More
When your company hires communications staff or an outside agency, are you getting communications professionals, communications consultants, or both?Read More
Our last blog post listed questions that an agency should ask a prospective client. This one will
focus on the opposite: what a company hiring a marcom or PR services agency should ask the
agencies they consider.
Top PR firms (those offering the highest quality service - size of the firm is not an indicator of quality!) ask their clients a lot of questions. That's the only way they can understand the best approaches to meeting their clients' PR goals.
Today’s blog post will focus on some of the questions a PR firm should be asking a client. First, though, I want to emphasize that no questions should be out of limits on either side. We ask our clients a ton of questions in order to do our jobs as well as possible, and we expect and encourage clients to ask us anything they want to know. Our next blog post will concentrate on what a client should ask a PR agency.Read More