Content marketing is one of the most buzz-worthy phrases in the marketing world today. However, it’s also one of the most misunderstood. According to the keyword tool we use, there are 2,400 searches a month for the question, “What is content marketing?” There are quite a few definitions of content marketing floating around the Internet, but I’ll offer my own, which I’ve tried to make clear and concise: “Content marketing is a method used by marketers of providing people with helpful, unbiased information to establish trust in, and build a good image for, an organization. Really good content will stand out quietly amidst a cacophony of advertising and promotion and be more effective in the long run than either.”Read More
Tags: Content Marketing
New year, new trends. The landscape of PR and marketing services will continue to change in the new year. Here are my predictions for what PR will look like in 2015:Read More
While I’ve heard some Millennials say that email is a dying medium, I beg to disagree, at least in business, where emails are vital for communications, especially with people you don’t know or don’t know well. This is especially true in marketing and public relations.
When it comes to building credibility, public relations – specifically media relations – can’t be beat. And emails are critical in the media relations process used in PR, since most journalists prefer to be contacted by email. But how to contact the media isn't something everyone understands. When reaching out to the media, PR professionals send an emailRead More
I’ll admit upfront that sponsored content has always smacked of deception to me and it’s been a pet peeve long before it became the online darling of marketers.
I read about new online tools for marketing, corporate communications and public relations constantly. It’s hard to keep up and it takes a lot of time to check out these online tools to find out exactly what they offer and how they work. I can provide a shortcut for some that interest me and might help you. If you’re enthusiastic about another online tool, please share it with the rest of it in the comments section below.
“I see you hanging out by the coffee machine a lot – you must not have enough work to do.” This comment, accompanied by raised eyebrows or a not-too-friendly tone of voice, probably sounds familiar to a lot of office workers. Many bosses feel that socializing at work is wasted time that decreases productivity. The late great Ben Franklin would have agreed. “Lost time is never found,” he warned.
Everywhere you look these days, you see articles and discussion about content marketing. I read at least three communications industry articles about 2014 trends that singled out content marketing as the most important trend for 2014.
Today’s marketing professionals are more tech-savvy than ever before, and many of them have adopted integrated marketing software that enables them to execute their digital strategies and measure analytics from a single interface. While these innovative solutions are making online marketing more efficient and measurable, however, it seems that many marketers are still struggling with the age-old challenge of audience development.
I’ll lay odds that if you go to 10 public relations firms’ websites, eight of them will explain that public relations is all about storytelling. It’s very much in vogue in PR and advertising circles to equate what we do with storytelling. Frankly, in the communications business this term has been overused lately. It’s also an oversimplification to use it to describe all the activities that PR and other communications professionals engage in.
About 10 years ago, the big communications conglomerate I worked for was pushing everyone very hard to sell integrated marketing communications to clients. I can understand top management’s thinking on this: they wanted to cross-sell services across the holding company’s different companies. The agency leaders called this “holistic” rather than integrated marketing communications, which sounded to me as if we were supposed to show up with stethoscopes and thermometers at meetings with prospective clients, but that’s neither here nor there.