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With Digital PR, You Can Now Please Many People Most of the Time

Posted on Wed, Jan 18, 2017

 One of the first questions marketing and PR professionals ask prospective clients is, “Who is your audience?” In other words, to whom do you want to sell, or who are the people that you want to reach with your marketing messages? All too frequently we get the answer, “Our product could benefit everyone.”

However, it’s too expensive for most marketers to reach everyone. The messages that will persuade some people to buy your product will not persuade all people. The cost of marketing outreach to many different groups of people with different messages has traditionally been beyond the means of most companies.

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Tags: key messages, digital PR, digital marketing, target audiences, PR technology

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