bridgebuzz blog

New Marketing & PR Strategies Beat the Traditional Sales Pitch

Posted on Wed, Dec 14, 2016

People don’t like to be sold to. I don’t. Do you? Whether you send an email, a promotional letter or make a cold call, chances are that most people won’t be receptive enough to even pay attention. Research I’ve seen shows that Millennials are especially turned off by sales pitches.  In recent years, new technology has made it easy for your target audience to evade sales pitches, whether they come by email, phone, snail mail or TV. However, other new technology has also made it possible to sell without “pitching” people.

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Tags: Inbound Marketing

Why Content Marketing Services Are So Very Hot

Posted on Sun, Jan 12, 2014

Everywhere you look these days, you see articles and discussion about content marketing.  I read at least three communications industry articles about 2014 trends that singled out content marketing as the most important trend for 2014. 

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Tags: Marketing Communications, Public Relations, Content Marketing, Inbound Marketing

Need Help with Lead Conversion? Try Dynamic Website Marketing

Posted on Thu, Dec 12, 2013

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Tags: Public Relations, Inbound Marketing, Digital/Social Media

6 Powerful Blogging Tips & Stats: Why & How Businesses Should Blog

Posted on Fri, Oct 11, 2013

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Tags: Blogging, Inbound Marketing, Digital/Social Media

PR Is Not Publicity - Please Don't Call PR Strategists "Publicists!"

Posted on Mon, Aug 26, 2013

It’s not a good thing to be constantly misunderstood. The Animals (a big British rock blast from the past) sang it on the Ed Sullivan Show many years ago (speaking of blasts from the past): “But I’m just a soul whose intentions are good, Oh Lord please don’t let me be misunderstood!”

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Tags: Public Relations, Content Marketing, Inbound Marketing, PR Strategies, Digital/Social Media

SEO Marketing Trends: Google’s In-Depth Articles Improve Search

Posted on Wed, Aug 21, 2013

In a move to help web surfers find high-quality content more easily, Google recently announced the launch of a new feature that provides in-depth articlesfor search queries on certain topics. This new feature follows on the heels of a Google study that found that 10% of people’s daily search needs are for more in-depth content, and it represents yet another move in a slew of recent innovations aimed at making search results more contextual and intuitive.
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Tags: Content Marketing, SEO, Inbound Marketing, PR Strategies

10 Integrated Communications Terms Startups Need to Know

Posted on Wed, May 29, 2013

As various types of communications (PR, advertising, direct marketing, digital/online, digital offline, etc.) merge together to create hybrid forms of communication, new terminology is being developed to identify these hybrids. While marketing and communications professionals need to keep up with the new nomenclature,  other business people need to know and understand what these new terms mean, too.

For example, if you’re the CEO of a startup or other small business, and you’re the one who is going to approve expenditures for marketing and communications, you’d better learn a little about what the new marketing and communications services options are and what they’re being called.

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Tags: PR for Startups, Content Marketing, Integrated Marketing, Inbound Marketing

Six Ways of Measuring Online Marketing Success

Posted on Thu, Apr 18, 2013

As the adage goes, you can’t manage what you can’t measure. That is the refrain that keeps marketers up at night, fretting over whether their metrics are reliable and actually validate the value of their activities. Fortunately, these hurdles are getting easier to clear thanks to recent innovations in software tools and new strategies that make it easier to measure online marketing success.

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Tags: SEO, Inbound Marketing, Measurement

7 Must-Know Marketing Terms (Top-of-the-List: Inbound Marketing!)

Posted on Sun, Apr 14, 2013

A January article in Forbes referred to a survey done by the Fournaise Marketing Group on marketing. Of the executives surveyed, 73 percent said they don’t believe marketing is significantly tied to revenue creation. Until very recently, marketing people have had a very tough time proving that marketing is indeed tied to revenue creation. But what I will call “new marketing,” a mix of today’s hottest marketing trends, is directly associated with revenue creation, and “new marketers” can easily prove this link.

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Tags: PR for Startups, Inbound Marketing, PR Strategies, Measurement

Change Your Expectations For Top-Tier Media Coverage

Posted on Tue, Mar 19, 2013

The rise of inbound marketing is tied inexorably to the decline of both advertising and the traditional media.

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Tags: Public Relations, Inbound Marketing, Media Relations

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