People don’t like to be sold to. I don’t. Do you? Whether you send an email, a promotional letter or make a cold call, chances are that most people won’t be receptive enough to even pay attention. Research I’ve seen shows that Millennials are especially turned off by sales pitches. In recent years, new technology has made it easy for your target audience to evade sales pitches, whether they come by email, phone, snail mail or TV. However, other new technology has also made it possible to sell without “pitching” people.Read More
Tags: Inbound Marketing
Everywhere you look these days, you see articles and discussion about content marketing. I read at least three communications industry articles about 2014 trends that singled out content marketing as the most important trend for 2014.
It’s not a good thing to be constantly misunderstood. The Animals (a big British rock blast from the past) sang it on the Ed Sullivan Show many years ago (speaking of blasts from the past): “But I’m just a soul whose intentions are good, Oh Lord please don’t let me be misunderstood!”
For example, if you’re the CEO of a startup or other small business, and you’re the one who is going to approve expenditures for marketing and communications, you’d better learn a little about what the new marketing and communications services options are and what they’re being called.
As the adage goes, you can’t manage what you can’t measure. That is the refrain that keeps marketers up at night, fretting over whether their metrics are reliable and actually validate the value of their activities. Fortunately, these hurdles are getting easier to clear thanks to recent innovations in software tools and new strategies that make it easier to measure online marketing success.
A January article in Forbes referred to a survey done by the Fournaise Marketing Group on marketing. Of the executives surveyed, 73 percent said they don’t believe marketing is significantly tied to revenue creation. Until very recently, marketing people have had a very tough time proving that marketing is indeed tied to revenue creation. But what I will call “new marketing,” a mix of today’s hottest marketing trends, is directly associated with revenue creation, and “new marketers” can easily prove this link.