bridgebuzz blog

5 Top PR Commandments for New Product Launch Marketing

Posted on Thu, Jul 23, 2015

The launch of a new product is a one-time opportunity and new product launch marketing is crucial. To let it go by without a proper media announcement is a public relations and marketing sin. Below are five tips on product launch public relations for making the most of a new product announcement to the media. 

 

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Tags: Marketing Communications, Public Relations, Integrated Marketing, PR Strategies, Communications Strategy

7 Tips from PR Strategists: Working in the Crossover between PR + SEO

Posted on Tue, Mar 10, 2015

Many public relations practitioners ignore search engine optimization (SEO) in their work. Perhaps some don’t know enough about SEO to incorporate it into their work, others don’t think SEO is that important, and yet others feel it’s up to someone else to optimize content for search engines.

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Tags: Marketing Communications, Public Relations, SEO, Integrated Marketing, PR Strategies

7 Myths About Public Relations Services

Posted on Fri, Sep 12, 2014

If you’ve ever been confused about what PR is and how it works, read this post—I’ll debunk a few PR myths for you to help you understand what, and how valuable, public relations services are.  

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Tags: Marketing Communications, Public Relations, Media Relations, PR Strategies, Measurement

5 Great Online Tools for Marketing and Corporate Communications

Posted on Mon, Apr 21, 2014

I read about new online tools for marketing, corporate communications and public relations constantly. It’s hard to keep up and it takes a lot of time to check out these online tools to find out exactly what they offer and how they work. I can provide a shortcut for some that interest me and might help you. If you’re enthusiastic about another online tool, please share it with the rest of it in the comments section below.

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Tags: Marketing Communications, Public Relations, Content Marketing

Why Integrated Marketing Communications Is Here to Stay

Posted on Tue, Mar 25, 2014

One of the most important trends in the American business world is the blurring of boundaries among the various communications and marketing disciplines.  As PR blogger extraordinaire Gini Dietrich put it last year in a blog post on her “Spin Sucks” blog, ”Integrated Marketing Communications for Every Sized Organization,” there were attempts 15 years ago to integrate the various communications disciplines to achieve synergy. It never really caught on at that point

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Tags: Marketing Communications, Public Relations, Digital/Social Media

This Week’s Top Trending Marketing and PR Stories

Posted on Fri, Feb 14, 2014

From major corporate PR crises to clever new CSR initiatives in the fast food industry, this has been another exciting week for the marketing industry.  In this post, the Bridge team provides a rundown of some of the top trending industry news and analysis that you should be aware of.

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Tags: Marketing Communications, Public Relations, Reputation Management, PR Strategies

Why Content Marketing Services Are So Very Hot

Posted on Sun, Jan 12, 2014

Everywhere you look these days, you see articles and discussion about content marketing.  I read at least three communications industry articles about 2014 trends that singled out content marketing as the most important trend for 2014. 

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Tags: Marketing Communications, Public Relations, Content Marketing, Inbound Marketing

7 Tips to Improve Your Overseas Marketing

Posted on Wed, Jul 24, 2013

Cultural differences are extremely important in marketing and communications, yet we see overseas companies ignoring them in the U.S. and U.S. companies ignoring them overseas. Since international PR is one of our primary specialties, this is an area I’ve given a lot of thought to over many years.

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Tags: International PR, Marketing Communications, Public Relations

Old Methods of Building Brand Equity Fail with Millennials

Posted on Wed, Jul 17, 2013

To a whole generation (Gen Y, otherwise known as Millennials), if you can’t be found online, you don’t exist.

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Tags: Marketing Communications, Communications Strategy, Digital/Social Media

5 Questions PR Firms Ask Before Deciding to Respond to an RFP

Posted on Mon, Jul 08, 2013

As a boutique PR firm, Bridge Global Strategies does not usually participate in requests for proposals (RFPs). I’ve blogged about this before and explained the reasons why. I am getting more RPFs than ever these days, and only respond to a tiny fraction of them. I thought it would be helpful to readers who work in corporate communications or marketing communications departments to list some of the “due diligence” questions I ask to determine whether it’s worth the time and effort to reply to an RFP.

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Tags: Marketing Communications, Public Relations

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