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PR Strategies to Consider: Create News When There Is None

Posted on Tue, May 12, 2015

It’s not every day that you launch a new product, acquire another company or sign an important business deal. When an organization has a newsworthy announcement to make, it isn’t so difficult to get media coverage. It’s when there’s no news – nothing of interest to the media – that the going gets tough. 

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Tags: media placements

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