bridgebuzz blog

11 Press Release Best Practices: Compelling Writing That Gets Results

Posted on Mon, Jan 04, 2016

Basic PR Tips Especially Helpful for Startups

It’s common for marketing executives at early stage startups – and even for CEOs – to start out by doing public relations themselves. Hiring an agency comes with funding, but until the funding is there, PR is a do-it-yourself (DIY) activity at most startups.

PR is a lot more than just writing and distributing press releases. Yet the two DIY tools most used at startups are social media (which we’ve covered in other blog posts in the past) and press releases. Here are 10 press release best practices to help you out at a time when the only public relations you can afford is what you do yourself:

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Tags: Media Relations

PR Strategies in the Internet Age: Are Press Releases Outdated?

Posted on Tue, Dec 22, 2015

Some communications professionals feel that news releases are old-fashioned and irrelevant because people are getting their news from social media, not newspapers or news broadcasts. But what’s changed is not whether the news has an audience, but where people read or watch it. Press releases are certainly not outdated or irrelevant when used to carry out PR strategies.

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Tags: PR, Media Relations

7 Tips: Crisis Management for Startups

Posted on Wed, Jun 24, 2015

Sometimes, companies launch marketing campaigns with slogans or events that leave consumers baffled. These campaigns prompt the question: what were the marketing teams behind them thinking?

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Tags: Public Relations, Crisis Management, PR for Startups, Reputation Management, Media Relations, Communications Strategy

How to Contact the Media (Part 2): 6 More Email Pitching Public Relations Tips

Posted on Sun, Nov 02, 2014

“I want top-tier media coverage.”  If I’ve heard this once, I’ve heard it a thousand times, especially from entrepreneurs, no matter how new or how small their companies are. Most entrepreneurs don’t understand what’s involved in achieving that goal. Many don’t feel they can afford a PR firm to help (particularly a New York PR firm), especially startups. If your company doesn’t have a PR firm, then you’d better know how to contact the media to tell your company’s story effectively. Email is the preferred contact method by most journalists, so knowing how to pitch effectively by email is crucial.

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Tags: Public Relations, Media Relations

How to Contact the Media:
12 Email Tips That Also Boost Email Marketing

Posted on Sun, Oct 26, 2014

While I’ve heard some Millennials say that email is a dying medium, I beg to disagree, at least in business, where emails are vital for communications, especially with people you don’t know or don’t know well.  This is especially true in marketing and public relations.

When it comes to building credibility, public relations – specifically media relations – can’t be beat. And emails are critical in the media relations process used in PR, since most journalists prefer to be contacted by email. But how to contact the media isn't something everyone understands. When reaching out to the media, PR professionals send an email 

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Tags: Public Relations, Content Marketing, Media Relations

7 Myths About Public Relations Services

Posted on Fri, Sep 12, 2014

If you’ve ever been confused about what PR is and how it works, read this post—I’ll debunk a few PR myths for you to help you understand what, and how valuable, public relations services are.  

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Tags: Marketing Communications, Public Relations, Media Relations, PR Strategies, Measurement

Three PR Strategies for Breaking through Journalists’ Mental Firewalls

Posted on Thu, Oct 31, 2013

In today’s über-connected world, people are bombarded with messages from every direction. For many of us, the daily cycle starts and ends with TV news, punctuated by a tidal ambush of web searches, emails, text messages and snail mail.

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Tags: Media Relations, PR Strategies, Digital/Social Media

A Healthcare Public Affairs Tour De Force in the Making

Posted on Thu, Sep 05, 2013

Last week the New York Times published an in-depth expose on the recent lobbying activities of two healthcare companies, DaVita Healthcare Partners and Fresenius, to influence the government’s reimbursement policy for dialysis treatment. The article provides a scathing portrayal of the companies’ coalition building efforts, aimed at galvanizing patients, advocacy groups, healthcare providers and other influencers to thwart planned cuts in Medicare’s reimbursement rate for dialysis.

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Tags: Media Relations, Digital/Social Media

A Media Coaching Lesson from Anthony Weiner’s Mayoral Campaign

Posted on Wed, Aug 07, 2013

When an interview or conversation is held “off-the-record,” it often results in misunderstandings, confusion, and finger pointing. The recent debacle involving Barbara Morgan, the communications director for New York City mayor candidate Anthony Weiner, provides another poignant example of the fallacy behind the notion of “off-the-record” and the risks associated with it.

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Tags: Crisis Management, Reputation Management, Media Relations

The Keys to Small Business PR: Part Two (Media Pitching)

Posted on Mon, Jul 22, 2013

In our first post in this series, we examined the first stage of developing a winning PR strategy for small businesses (Research and Planning). We described the steps you should take to analyze your target audience, identify media channels for reaching your audience and develop compelling story ideas that will help you entice media gatekeepers, such as reporters, editors and bloggers. After you’ve completed the research and planning phase, it’s time to start pitching your story to the media.

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Tags: Public Relations, Media Relations, PR Strategies, Communications Strategy

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