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Patient Centricity Key to Corporate Reputation in Medical Device Industry

Posted on Mon, Aug 03, 2015

Asking patients what they want might be a good PR strategy for companies in the healthcare sector.  A recent survey on the corporate reputation of the medical device industry finds that the best policy for a company to adopt in order to improve its corporate reputation is “Having a patient-centered strategy.” A full 20 percent of respondents indicated this as the best policy for a company to adopt, surpassing both “Making high-quality, useful products” and “Ensuring patient safety,” a close second and third with 18 percent and 17 percent respectively.  

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Tags: corporate reputation management, PR Strategies, reputation growth, medical device industry

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