bridgebuzz blog

Perception Management? Husbands Doing More Housework, but Less Than They Think

Posted on Tue, Nov 17, 2015

As we see in business, politics, and other aspects of life, perception management is a tricky task, given that different people often perceive the same situation in different ways. An ability to stand in another’s shoes and understand how they will perceive something is crucial for avoiding missteps and anticipating problems in advance. I normally think about perception management in relation to the messaging we help our clients articulate and then amplify, in the form of press releases, social media, blogs and other content. However, two separate but related news stories surfaced last week that got me thinking about the importance of perception management in relationships. The divide between observable facts and how people feel about a situation can be very large.

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Tags: perception management

Perception Management: 10 Tips for Using Visual Imagery Online

Posted on Thu, Oct 08, 2015

“Show and Tell” Is Not Just for Kids

Sometimes facts by themselves aren’t enough to convince people. It takes the age-old kindergarten practice of “Show and Tell” to do what facts alone can’t do. If show and tell just consisted of telling, it would never hold the attention of a classroom full of five-year-olds.

Demonstrating information in a way that evokes emotion, rather than just verbalizing facts, is a tried-and-true method of persuasion and a very effective perception management tool. You can certainly demonstrate a point you want to make verbally, just using an example that paints a vivid mental image. But showing a visual illustration is a particularly powerful way to persuade, because the more senses you can engage, the more attention an audience will pay to the words you speak.

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Tags: content, Online PR, PR, Bridge Global Strategies, SEO, imagery, visuals, photo, video, photography, perception management

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