“11 Press Release Best Practices” Came in SecondRead More
Our clients fall into two main categories: startups and companies based overseas. Many executives we work with at client companies haven’t had much experience working with communications firms (or at least not with U.S. communications firms). As a result, they’re not sure what public relations services should cost in the U.S., and don’t know how fees are
derived or the different methods for charging. This two-part blog will provide information about the factors influencing the cost of PR, how rates are calculated and some data on typical rates.
Chinese New Year is almost upon us (it starts on February 8th), and soon we can say goodbye to the Year of the Goat and usher in the Year of the Monkey. But before the old year slips from memory, it's worth a look at the five most popular blog posts on the Bridgebuzz Blog for 2015.Read More
Some communications professionals feel that news releases are old-fashioned and irrelevant because people are getting their news from social media, not newspapers or news broadcasts. But what’s changed is not whether the news has an audience, but where people read or watch it. Press releases are certainly not outdated or irrelevant when used to carry out PR strategies.Read More
The Basic Perception Management Tool You Thought You Knew
Many wrong assumptions are made about the definition and use of a press release, assumptions that sometimes frustrate public relations professionals. This post will be the first in a series on this topic. It’s not intended for our fellow public relations professionals (who shouldn’t be in their jobs if they don’t know this stuff). It’s aimed at entrepreneurs, startup executives, marketing professionals and business people from overseas, who typically aren't trained in public relations or journalism, have little knowledge of how PR is done (for those fromRead More
The PR profession has experienced more changes in the last 10 years than the previous 30.
- Digital communication has influenced every aspect of the profession.
- Online media isn’t only part of the media relations mix, in many cases it trumps print and broadcast in importance.
- Social media is now a standard (and very important) communications channel in PR programs.
- Content marketing, always a PR skillset, has been given new prominence as a key component of digital marketing.
- An understanding of search engine optimization, previously only necessary for people in digital agencies, is now a must in PR.
“Show and Tell” Is Not Just for Kids
Sometimes facts by themselves aren’t enough to convince people. It takes the age-old kindergarten practice of “Show and Tell” to do what facts alone can’t do. If show and tell just consisted of telling, it would never hold the attention of a classroom full of five-year-olds.
Demonstrating information in a way that evokes emotion, rather than just verbalizing facts, is a tried-and-true method of persuasion and a very effective perception management tool. You can certainly demonstrate a point you want to make verbally, just using an example that paints a vivid mental image. But showing a visual illustration is a particularly powerful way to persuade, because the more senses you can engage, the more attention an audience will pay to the words you speak.Read More