bridgebuzz blog

7 Tips: Crisis Management for Startups

Posted on Wed, Jun 24, 2015

Sometimes, companies launch marketing campaigns with slogans or events that leave consumers baffled. These campaigns prompt the question: what were the marketing teams behind them thinking?

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Tags: Public Relations, Crisis Management, PR for Startups, Reputation Management, Media Relations, Communications Strategy

PR for Startups Fuels Growth

Posted on Thu, Jan 29, 2015

So you’re the owner of a startup with a limited (or nonexistent) marketing budget, and you’re wondering whether PR is worth an investment.  It absolutely is—successful PR can do wonders for your business and can be a huge help to you.  Here’s why PR for startups is worth the investment.  

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Tags: Public Relations, PR for Startups, PR Strategies

Why Startups' Own PR Efforts Rarely Match PR Companies' Output

Posted on Wed, Oct 01, 2014

In my experience, it’s rare for startups to do a great job on their own public relations. The following are four key reasons (generalizations, but, like many generalizations, are commonly true):

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Tags: Brand Strategy, Public Relations, PR for Startups

Pop Culture's Been Hard on Female PR Consultants

Posted on Fri, Aug 01, 2014

On July 18th, NY magazine published an article called “Why Do We Treat PR Like a Pink Ghetto?” It represents the most recent in a string of articles that comment on the demographics of the public relations industry. The author’s conclusion is that women in PR don’t have a positive image – she argues that they are seen as fluffy, non-intellectual and phony, based on numerous examples in pop culture.

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Tags: Internships, Public Relations, PR for Startups

Five Things Startups Should Expect From Their PR Firms

Posted on Tue, May 27, 2014

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Tags: Public Relations, PR for Startups, PR Strategies

PR for Start-ups: Hiring Inexperienced Help vs No Help At All

Posted on Mon, Apr 14, 2014

Diana Kim, previously a full-time member of the Bridge Global Strategies staff, has returned to life as a student, working on her R.N. degree. She is currently working part-time at Bridge.

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Tags: Public Relations, PR for Startups, PR Strategies

WHY you should never say these things to a PR agency

Posted on Fri, Apr 04, 2014

An article by by one of my fellow agency owners, Dorothy Crenshaw, was published by PR trade media site Ragan.com this week about eight things you should never say to PR agency pros. Anyone who's spent a few years at a PR agency will understand why these comments don't go over well with PR firms.

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Tags: Public Relations, PR for Startups

How to Narrow the Choices in a PR Agency Search

Posted on Fri, Jan 31, 2014

A PR agency search is a big and important decision. The cost can take a significant bite out of your  budget, and naturally you want to do everything you can to make sure there will be a good return on that investment. There is a process you can follow that will help the search run smoothly. 

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Tags: Public Relations, PR for Startups, PR Strategies

Tips for a PR Agency Search: a Tool to Help with the Decision

Posted on Tue, Dec 17, 2013

Here's the situation: you've selected some public relations agencies, gathered information about their capabilities, met with them and narrowed your list down to three-to-five finalists. The finalists have met with your and your company team and now it's time to make a decision. 

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Tags: Public Relations, PR for Startups

Frequently Asked Question: “Why Are PR Firm Fees So High?”

Posted on Mon, Nov 11, 2013

Why are PR firm fees so high? 

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Tags: International PR, Public Relations, PR for Startups

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