Sometimes, companies launch marketing campaigns with slogans or events that leave consumers baffled. These campaigns prompt the question: what were the marketing teams behind them thinking?Read More
So you’re the owner of a startup with a limited (or nonexistent) marketing budget, and you’re wondering whether PR is worth an investment. It absolutely is—successful PR can do wonders for your business and can be a huge help to you. Here’s why PR for startups is worth the investment.Read More
In my experience, it’s rare for startups to do a great job on their own public relations. The following are four key reasons (generalizations, but, like many generalizations, are commonly true):
On July 18th, NY magazine published an article called “Why Do We Treat PR Like a Pink Ghetto?” It represents the most recent in a string of articles that comment on the demographics of the public relations industry. The author’s conclusion is that women in PR don’t have a positive image – she argues that they are seen as fluffy, non-intellectual and phony, based on numerous examples in pop culture.
Diana Kim, previously a full-time member of the Bridge Global Strategies staff, has returned to life as a student, working on her R.N. degree. She is currently working part-time at Bridge.
An article by by one of my fellow agency owners, Dorothy Crenshaw, was published by PR trade media site Ragan.com this week about eight things you should never say to PR agency pros. Anyone who's spent a few years at a PR agency will understand why these comments don't go over well with PR firms.
A PR agency search is a big and important decision. The cost can take a significant bite out of your budget, and naturally you want to do everything you can to make sure there will be a good return on that investment. There is a process you can follow that will help the search run smoothly.
Here's the situation: you've selected some public relations agencies, gathered information about their capabilities, met with them and narrowed your list down to three-to-five finalists. The finalists have met with your and your company team and now it's time to make a decision.