bridgebuzz blog

“PR Agency Charges” Is #1 Most Read Bridgebuzz 2016 Blog Post

Posted on Thu, Jan 12, 2017

“11 Press Release Best Practices” Came in Second

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Tags: choosing a PR agency, choosing a PR firm, PR, PR agency billing practices, PR Strategies, Press Releases

Patient Centricity Key to Corporate Reputation in Medical Device Industry

Posted on Mon, Aug 03, 2015

Asking patients what they want might be a good PR strategy for companies in the healthcare sector.  A recent survey on the corporate reputation of the medical device industry finds that the best policy for a company to adopt in order to improve its corporate reputation is “Having a patient-centered strategy.” A full 20 percent of respondents indicated this as the best policy for a company to adopt, surpassing both “Making high-quality, useful products” and “Ensuring patient safety,” a close second and third with 18 percent and 17 percent respectively.  

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Tags: corporate reputation management, PR Strategies, reputation growth, medical device industry

5 Top PR Commandments for New Product Launch Marketing

Posted on Thu, Jul 23, 2015

The launch of a new product is a one-time opportunity and new product launch marketing is crucial. To let it go by without a proper media announcement is a public relations and marketing sin. Below are five tips on product launch public relations for making the most of a new product announcement to the media. 

 

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Tags: Marketing Communications, Public Relations, Integrated Marketing, PR Strategies, Communications Strategy

7 Tips from PR Strategists: Working in the Crossover between PR + SEO

Posted on Tue, Mar 10, 2015

Many public relations practitioners ignore search engine optimization (SEO) in their work. Perhaps some don’t know enough about SEO to incorporate it into their work, others don’t think SEO is that important, and yet others feel it’s up to someone else to optimize content for search engines.

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Tags: Marketing Communications, Public Relations, SEO, Integrated Marketing, PR Strategies

Can PR Strategies Help Persuade Americans to Accept Scientific Facts?

Posted on Thu, Feb 05, 2015

The recent serious outbreak of measles that started in Disneyland in California brings up the perennial question of why so many Americans refuse to believe in science. 

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Tags: Public Relations, PR Strategies

PR for Startups Fuels Growth

Posted on Thu, Jan 29, 2015

So you’re the owner of a startup with a limited (or nonexistent) marketing budget, and you’re wondering whether PR is worth an investment.  It absolutely is—successful PR can do wonders for your business and can be a huge help to you.  Here’s why PR for startups is worth the investment.  

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Tags: Public Relations, PR for Startups, PR Strategies

Five Predictions for PR and Marketing Services in 2015

Posted on Mon, Jan 05, 2015

New year, new trends.  The landscape of PR and marketing services will continue to change in the new year.  Here are my predictions for what PR will look like in 2015:

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Tags: Public Relations, Content Marketing, PR Strategies, Digital/Social Media

Forget About PR Strategies - Here’s My List of 14 Everyday Annoyances

Posted on Wed, Dec 24, 2014

In the spirit of bah, humbug, I offer you this Christmas Eve list of 14 pet peeves. They’re not massive calamities (that blog post is coming soon). They have nothing to do with PR strategies, the usual topic of this blog. Some of them involve my work, others occur while getting to work and some are probably generational. Here’s my list:

1. Line-cutters                                               

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Tags: PR Strategies

7 Myths About Public Relations Services

Posted on Fri, Sep 12, 2014

If you’ve ever been confused about what PR is and how it works, read this post—I’ll debunk a few PR myths for you to help you understand what, and how valuable, public relations services are.  

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Tags: Marketing Communications, Public Relations, Media Relations, PR Strategies, Measurement

Basic PR Strategies: You Have to Be Seen to Be Heard

Posted on Sun, Sep 07, 2014

Last week I was walking down my block on Manhattan’s Upper West Side on the way to the subway  when I saw the familiar sight – to New Yorkers, anyway – of Scabby the Rat rising up from the sidewalk in front of the church at the end of the block. The big, creepy inflatable rat is a traditional sign of union picketers.  Picket lines using Scabby are not uncommon in New Scabby the RatYork, where one of four working age residents is a union member, but seeing one on my own totally residential block was startling. Yep, it got my attention.

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Tags: Public Relations, PR Strategies

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