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10 Expressions that PR Firms (and Their Clients) Overuse

Posted on Fri, Nov 20, 2015

Professionals (PR, marketing and professionals from other fields) can lose credibility when they include certain overused expressions in their writing. We’re bombarded with emails, newsletters and media alerts all day every day, and seeing the same buzzwords over and over again makes people tune out. Journalists, a prime audience for public relations professionals, get especially annoyed when they see these overused words and phrases. The following popular expressions, frequently used by PR firms, are trite from overuse:

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Tags: PR writing, Public Relations, communications, Bridge Global Strategies

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