Professionals (PR, marketing and professionals from other fields) can lose credibility when they include certain overused expressions in their writing. We’re bombarded with emails, newsletters and media alerts all day every day, and seeing the same buzzwords over and over again makes people tune out. Journalists, a prime audience for public relations professionals, get especially annoyed when they see these overused words and phrases. The following popular expressions, frequently used by PR firms, are trite from overuse:Read More
The launch of a new product is a one-time opportunity and new product launch marketing is crucial. To let it go by without a proper media announcement is a public relations and marketing sin. Below are five tips on product launch public relations for making the most of a new product announcement to the media.
PR strategists understand the power of influence. A voice with enough clout is heard and heeded, even by ears that previously seemed to have been deaf. As the New York Times said, “When Taylor Swift speaks, even the most powerful company in the world listens.”Read More
Sometimes, companies launch marketing campaigns with slogans or events that leave consumers baffled. These campaigns prompt the question: what were the marketing teams behind them thinking?Read More
Many public relations practitioners ignore search engine optimization (SEO) in their work. Perhaps some don’t know enough about SEO to incorporate it into their work, others don’t think SEO is that important, and yet others feel it’s up to someone else to optimize content for search engines.Read More
The recent serious outbreak of measles that started in Disneyland in California brings up the perennial question of why so many Americans refuse to believe in science.Read More
So you’re the owner of a startup with a limited (or nonexistent) marketing budget, and you’re wondering whether PR is worth an investment. It absolutely is—successful PR can do wonders for your business and can be a huge help to you. Here’s why PR for startups is worth the investment.Read More
New year, new trends. The landscape of PR and marketing services will continue to change in the new year. Here are my predictions for what PR will look like in 2015:Read More
After a semester as an intern at Bridge Global Strategies, I’ve learned a few tips I’d like to share with those who intend to be PR and MarCom interns. I am leaving here feeling confident in myself, but it definitely didn’t start out that way.
Because of my lack of experience, I doubted my ability to succeed. While it seems obvious now that I was never expected to be perfect, I was hard on myself, and stood in my own way of learning and growing. Now, as my third internship in PR comes to an end, I’ve realized that it just doesn’t make sense to feel bad about being inexperienced. That’s the point of an internship, isn’t it? To make mistakes and gain experience, so that once we graduate from college and start our careers, we know what we’re doing.
So, as you’re getting ready to start your internship, here are the four most important things I’ve learned.
“I want top-tier media coverage.” If I’ve heard this once, I’ve heard it a thousand times, especially from entrepreneurs, no matter how new or how small their companies are. Most entrepreneurs don’t understand what’s involved in achieving that goal. Many don’t feel they can afford a PR firm to help (particularly a New York PR firm), especially startups. If your company doesn’t have a PR firm, then you’d better know how to contact the media to tell your company’s story effectively. Email is the preferred contact method by most journalists, so knowing how to pitch effectively by email is crucial.Read More