bridgebuzz blog

Politics Interfere with Public Relations Services for Industry Groups

Posted on Thu, Dec 03, 2015

But Who's to Blame for an Industry's Bad Reputation?

Harris Interactive has studied American perceptions of large industries over time. In 2013, Harris poll results showed that American trust in almost all of the 19 industries tracked had declined. Survey participants were asked, “Which of these industries do you think are generally honest and trustworthy - so that you normally believe a statement by a company in that industry?”

There are some industries that have a remarkably low level of public trust. The chart here

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Tags: Reputation Management

Taylor Swift vs. Apple: a Look at Public Relations and Influence

Posted on Thu, Jul 09, 2015

PR strategists understand the power of influence.  A voice with enough clout is heard and heeded, even by ears that previously seemed to have been deaf.  As the New York Times said, “When Taylor Swift speaks, even the most powerful company in the world listens.” 

Taylor Swift 079 / GabboTCC BY

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Tags: Public Relations, Crisis Management, Reputation Management, Digital/Social Media

7 Tips: Crisis Management for Startups

Posted on Wed, Jun 24, 2015

Sometimes, companies launch marketing campaigns with slogans or events that leave consumers baffled. These campaigns prompt the question: what were the marketing teams behind them thinking?

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Tags: Public Relations, Crisis Management, PR for Startups, Reputation Management, Media Relations, Communications Strategy

Reputation Management 101: Don't Attack Competitors

Posted on Mon, Aug 18, 2014

Every now and then, one of our clients will call us, very upset by a claim that an arch rival made that isn't true.  We are asked to go on the warpath to attack the competitor via media relations - to contact the media on the company’s behalf and tell them that the competitor is making falseclaims or has an inferior product. The client’s goal is reputation management by generating media coverage that will paint a competitor as inferior. In this situation, attacking the competition is a bad move and will come back to bite the attacker in the end.  There are several reasons why.
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Tags: Public Relations, Crisis Management, Reputation Management

Consequences of a Public Branding Statement (Like a Tattoo)

Posted on Wed, May 14, 2014

When I wrote my blog post about tattoos last week [see below], I had no idea I would be pushing so many people’s buttons. In addition to comments written below the blog, I got an earful from some of the Millennials I know (including my own sons).

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Tags: Brand Strategy, Reputation Management

Tattoos as a Branding Statement: Body Art or Body Desecration?

Posted on Tue, May 06, 2014

Here’s a startling statistic: 40 percent of Millennials (those born after 1980) have tattoos, according to research done by Pew Research Center in 2010. That’s twice the number with tattoos in the general population. Tattoos are trendy. Harris Interactive surveyed adults in 2012 and found that 20 percent of American adults have tattoos, up from 16 percent in 2008 and 14 percent in 2003. Although Pew found that 70 percent of tattooed Millennials cover their tattoos with clothing, that means that 30 percent do not, or, multiplying by the overall percent of Millennials with tattoos, 12 percent of Millennials have had themselves tattooed in places not usually covered by clothing

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Tags: Brand Strategy, Reputation Management

This Week’s Top Trending Marketing and PR Stories

Posted on Fri, Feb 14, 2014

From major corporate PR crises to clever new CSR initiatives in the fast food industry, this has been another exciting week for the marketing industry.  In this post, the Bridge team provides a rundown of some of the top trending industry news and analysis that you should be aware of.

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Tags: Marketing Communications, Public Relations, Reputation Management, PR Strategies

Does General Mills Non-GMO Announcement Help in Building Brand Equity?

Posted on Thu, Jan 09, 2014

When General Mills announced last week that its original Cheerios—an American pantry staple—would be reformulated to exclude genetically modified (GMO) ingredients, it sent a message to consumers that the company is in touch with public perceptions on the thorny issue of GMOs and that it is willing to make operational changes to bring the company more in tune with those perceptions.

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Tags: Brand Strategy, Public Relations, Reputation Management, PR Strategies

The Worst PR Crisis Situations of 2013

Posted on Mon, Dec 30, 2013

In the public relations world, there is a special breed of professionals that gravitate towards turmoil and conflict. They relish the thought of waking in the middle of the night to a call from a frantic CEO seeking counsel to diffuse a high stakes crisis. They are the fearless mavericks who run toward the fire—extinguisher in hand—while others dart for the fire escapes. For these thrill seekers, 2013 has been a quite a memorable year.

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Tags: Public Relations, Crisis Management, Reputation Management

Timing Is Crucial in Corporate Reputation Management, Walmart Shows

Posted on Fri, Nov 22, 2013

Unless you’ve been living under a rock the past few months, you’ve probably seen commercials from Walmart’s latest ad campaign, dubbed the “Real Walmart,” which sets out to revamp the company’s image as a responsible corporate citizen.

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Tags: Crisis Management, Reputation Management, Communications Strategy

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