bridgebuzz blog

Perception Management: 10 Tips for Using Visual Imagery Online

Posted on Thu, Oct 08, 2015

“Show and Tell” Is Not Just for Kids

Sometimes facts by themselves aren’t enough to convince people. It takes the age-old kindergarten practice of “Show and Tell” to do what facts alone can’t do. If show and tell just consisted of telling, it would never hold the attention of a classroom full of five-year-olds.

Demonstrating information in a way that evokes emotion, rather than just verbalizing facts, is a tried-and-true method of persuasion and a very effective perception management tool. You can certainly demonstrate a point you want to make verbally, just using an example that paints a vivid mental image. But showing a visual illustration is a particularly powerful way to persuade, because the more senses you can engage, the more attention an audience will pay to the words you speak.

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Tags: content, Online PR, PR, Bridge Global Strategies, SEO, imagery, visuals, photo, video, photography, perception management

7 Tips from PR Strategists: Working in the Crossover between PR + SEO

Posted on Tue, Mar 10, 2015

Many public relations practitioners ignore search engine optimization (SEO) in their work. Perhaps some don’t know enough about SEO to incorporate it into their work, others don’t think SEO is that important, and yet others feel it’s up to someone else to optimize content for search engines.

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Tags: Marketing Communications, Public Relations, SEO, Integrated Marketing, PR Strategies

Traditional PR Still Returns the Most Value

Posted on Thu, Oct 16, 2014

Facebook is the largest social network, yet its popularity is decreasing among young people—teens, college kids, and recent college graduates—now more than ever before.  Teenagers today are nowhere near as enthralled with Facebook as teenagers were a few years ago, and many who first became addicted to Facebook during their teenage years now just don’t care about it.       

Even Facebook has noted its waning influence on teenagers.   It’s failing at making itself more attractive to younger users, and because of that, it’s losing its cultural influence.  How can that be, when it’s still the largest social network?

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Tags: Public Relations, SEO, Measurement, Digital/Social Media

SEO Marketing Trends: Google’s In-Depth Articles Improve Search

Posted on Wed, Aug 21, 2013

In a move to help web surfers find high-quality content more easily, Google recently announced the launch of a new feature that provides in-depth articlesfor search queries on certain topics. This new feature follows on the heels of a Google study that found that 10% of people’s daily search needs are for more in-depth content, and it represents yet another move in a slew of recent innovations aimed at making search results more contextual and intuitive.
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Tags: Content Marketing, SEO, Inbound Marketing, PR Strategies

5 Tips for Constructing a Bigger Brand Experience with Social Media

Posted on Wed, Aug 14, 2013

The most popular brands out there are perfectly homogenized with their companies; they’re synonymous. For instance, the McDonald’s brand—Ronald, Grimace, happy meals, etc.—is what you think of when you see the Golden Arches, not corporate offices and overseas billion-dollar deals.

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Tags: Brand Strategy, Blogging, SEO, Digital/Social Media

A New Horizon for Social Media Relations: Facebook’s Latest Feature

Posted on Sun, Aug 11, 2013

Facebook has added yet another new tool to its bag of tricks that may have some profound implications on the marketing and PR worlds. Last week Facebook launched a new feature that allows public posts to be embedded on third-party sites, similar to the embed features on Twitter and Instagram.

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Tags: Content Marketing, SEO, Digital/Social Media

Social Media Relations: 3 Free Tools to Monitor Your Efforts

Posted on Wed, Jul 10, 2013

There was a time when social media relations was thought to be the sole dominion of major brands with massive marketing machines, producing a constant flood of social content, fan competitions and crowdsourcing campaigns. But the growing popularity and influence of sites like Facebook, Twitter and Pinterest has not gone unnoticed by startups and small businesses. In fact, in a recent STAPLES study which asked small biz marketing entrepreneurs to make a “wish list,” amassing Facebook friends topped the list, ranking above traditional marketing tools such as celebrity endorsement and Super Bowl ads.

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Tags: SEO, Measurement, Digital/Social Media

The Keys to Content Marketing: Part Four (Content Creation)

Posted on Sun, May 19, 2013

This blog post is the last in a four-part series, describing the steps to execute a successful content marketing strategy.

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Tags: Blogging, SEO, Digital/Social Media

The Keys to Content Marketing: Part Three (Editorial Calendars)

Posted on Wed, May 15, 2013

This blog post is the third in a four-part series, describing the steps to execute a successful content marketing strategy.

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Tags: Blogging, Content Marketing, SEO, PR Strategies

Six Ways of Measuring Online Marketing Success

Posted on Thu, Apr 18, 2013

As the adage goes, you can’t manage what you can’t measure. That is the refrain that keeps marketers up at night, fretting over whether their metrics are reliable and actually validate the value of their activities. Fortunately, these hurdles are getting easier to clear thanks to recent innovations in software tools and new strategies that make it easier to measure online marketing success.

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Tags: SEO, Inbound Marketing, Measurement

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