PR Firm Bridge Worldwide
Becomes Bridge Global Strategies
New York, January 25, 2006—PR and corporate communications firm Bridge Worldwide, launched in October 2004, has changed its name to Bridge Global Strategies LLC, effective immediately.
"We paused at the beginning of this year to reflect on the work we have been doing and what we want to do moving forward," explained Lucy Siegel, president and CEO of the company. "The word 'strategies' fits our portfolio most appropriately."
Siegel explained that most of the company's work has been international or cross-cultural, which requires strategic planning in order to help companies, both global and local, reach their potential. "The company's domestic work always involves the development of communications strategies," she added. "This is a better, more appropriate name, and I wanted to make this change now while the company is still young."
About Bridge Global Strategies LLC
Bridge is a public relations company based in New York City with a special flair for cross-border and cross-cultural communications. Bridge, founded and owned by public relations industry veteran Lucy Siegel, provides the following communications services:
- Communications strategies to help launch and re-position companies and products
- Corporate public relations, issues management, public affairs and corporate communications programs to build and manage corporate reputations
- The development and execution of strategies and programs to build brand visibility
Bridge's clients include Condista, JETRO (Japan External Trade Organization), New York Pharma Forum Inc., Nikko Hotels International and SMART Biosciences, Inc. In 2005, some of the company's work included a cause-related marketing project in Canada for Kozy Shack Enterprises; media relations to launch Admiral Road Designs, a Canadian consumer products company, in the U.S. market; introduction of a new Japanese clinical research facility in Baltimore; two crisis management public relations projects; and litigation public relations for a New York law firm. More information about Bridge Global Strategies LLC can be found at its website, www.bridgeny.com. |
