You Heard It From Bridge
...According to a recent article in the Washington Post, the U.S. Postal Service has found another new revenue stream. The latest: companies can now pay to have their own branded postage stamps made up. Photos and company logos are allowed. The cost can be as little as ten cents per stamp more than usual. If Bridge had a writer for Leno or Letterman on staff, we would surely have some sardonic remarks about the cult of personality, but we'll leave those to our readers when they see the Bridge Global Strategies 39-cent stamp.
...Will paper editions of newspapers and magazines ever go away? No way, according to Matthew Schwartz, reporter for BtoB Magazine, when speaking at a gathering of Public Relations Society of America's national leadership this month. Why? "The three Bs: bathroom, bedroom and beach," he said.
...We have it first-hand from several journalists that the following are widely read among their media brethren each day:
- iwantmedia.com (you may want to take a look yourself, because oh, what a variety of media input you'll get in ten minutes)
- Poynter Online's columnist Romenesko ("Everything you need to be a better journalist," according to the blogger)
- Gawker.com (this is the New York City journalists' blog of choice for tasty tidbits of tantalizing gossip about other media folks, served up with a dash of arsenic – and supposedly accurate more often than not)
...PCWorld reported that Google is light years ahead of its search engine competitors, according to research done by market researcher Hitwise, which reported recently that almost 60% of all searches made in the U.S. in May were done on Google.
Client News
Nikko Hotels Appoints First Woman
Corporate Officer and Hotel G.M.
The upper reaches of the hotel industry has long been a bastion of male domination, but times are changing. Anna Marie Presutti was appointed Vice President and General Manager of Hotel Nikko (U.S.A.), Inc. and Hotel Nikko San Francisco this spring. Her promotion was not only covered in the San Francisco business media and industry trade media, but by the Japanese media as well. She is the first woman to serve as hotel general manager, and also the first woman to be appointed as an officer, in the history of her company, JAL Hotels Co., Ltd.
"I am very pleased that JAL Hotels, a Japanese company, has given me this opportunity, particularly since this is as big a step for them as it is for me. Hotel Nikko San Francisco is a diamond in the crown of this wonderful city's travel and hospitality offerings. I'm very proud to take the helm here," she said.
Anna Marie (seated next to the hotel's Executive Chef in the staff photo) was previously VP, Sales and Marketing, for the chain and for Hotel Nikko San Francisco.
SMART Biosciences, Inc. Hires Bridge
SMART Biosciences has hired Bridge for corporate public relations. SMART, headquartered in Princeton, New Jersey, is a Columbia University spin-off biotechnology company engaged in discovery, development and commercialization of therapies for Alzheimer's Disease and cancer.
Lucy Siegel, president and CEO of Bridge, remarked, "SMART Biosciences is a perfect fit for Bridge. The company has an immediate need to reach not only the American pharmaceutical, health care and financial community, but also to communicate across borders and spread the word about its amazing technologies to potential partners overseas.
We're excited to begin work with the extremely dynamic executives and scientists at SMART, and very proud to have been selected to help with the company's communications."
Summer Intern Jennifer Seelin Tries PR's Front Lines
Jennifer Seelin, a 20-year-old senior at the University of Delaware, is interning at Bridge three days a week this summer to gain experience and prepare for a career in the field of public relations after her graduation next May. Jennifer will earn her B.A. in Political Science with a concentration in Global Studies and a minor in German. She is very active on her campus with her University's Programming Activity Board and will serve as its President for the upcoming year.
"My experience both internationally and in event planning has increased my interest in the world of public relations and has led me to seek out an internship this summer with Bridge," said Jennifer. "I am learning first-hand from the staff about the numerous tasks involved in their day-to-day activities."
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