| International, Cross-cultural Communications |
| Bridge Global Strategies' services include cross-cultural, bilingual corporate communications and public relations services for foreign multinational companies in the American market. We can also help American multinationals meet their public relations needs overseas. |
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Bridge Offers International Communications Help for Multinationals:
Bridge's cross-cultural expertise includes developing and executing global public relations strategies for multinational organizations, and creating multilingual corporate and marketing materials. We also consult on agency selection in overseas markets. |
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We launch and position foreign multinationals and their products in the American market:
We help set communications goals, develop public relations strategies and plan communications campaigns that are harmonized with headquarters' goals and strategies, yet are appropriate, realistic and effective for the American market. |
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We can serve as the local branch of a European, Asian or Latin American company's PR department:
Our staff can coordinate with both the company's PR department at headquarters as well as the subsidiary in the U.S. |
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We provide cross-cultural, bilingual help:
Our staff's cross-cultural business understanding and bilingual abilities help managers adjust to the very different communications demands of the U.S. market.
We provide training in English public speaking, presentation skills and handling of media interviews especially designed for executives who speak English as a second language and need special help to carry out the communications aspects of their jobs effectively in the United States. |
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We work closely with foreign journalists in the United States:
We understand the importance of informing the expatriate media in the United States about the activities of businesses in their countries. We maintain close relationships with foreign correspondents for major international business media in the United States on behalf of our clients. |
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How we do what we do:
We have a thorough understanding of the subtleties and intricacies of communications in Europe, Asia and Latin America. Yet Bridge is an experienced American public relations organization. We are experts at working with the American media, business and political systems. We can help our clients maximize opportunities to succeed in the U.S. market. Our team consists of Americans who have lived and worked overseas and have many years of experience in working with managers and companies with overseas headquarters. In addition, we have international staff born and educated outside the United States with bi-cultural experience. |
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Typical assignments:
Our American-style public relations know-how and cross-cultural sensitivity have led overseas-headquartered clients to rely on our staff for a variety of PR and communications needs:
- Serving as an outsourced corporate communications and PR department in North America for an Asian company
- Researching foreign organizations' reputations in the United States in order to develop PR objectives and strategies
- Counseling foreign companies during crises to minimize damage to corporate reputations and profits
- Developing award-winning corporate communications and marketing materials for use in the North American market
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