the problem: building visibility
as old-style marketing weakens
Your potential customers are bypassing ads – online, in print and on TV – and going straight to the content they want. They’re not answering their phones; they let sales people’s and telemarketers’ calls go to voicemail. They’re bombarded with promotional emails and delete them without even opening them. They’re not going to trade shows and conferences as often as they used to, either. So how can you get new sales leads? How can you persuade people about the benefits your organization and its products and services have to offer?