the solution: inbound marketing services (pull marketing rather than push)
What is inbound marketing?
Inbound marketing is the use of high quality, carefully targeted content to pull the right people to your website, rather than pushing your message out to them. Inbound marketing is simply the best and cheapest way to increase traffic to your website and, ultimately, develop sales leads. By providing the information people want and need, rather than selling to them with invasive communication methods, you’ll build the trust and confidence in your company that fosters business growth. Great content coupled with search engine optimization will bring the new business leads to your website. (Content includes your website itself, blogging, white papers, ebooks, videos, email marketing, etc.)
Avoid the "dance away lover" phenomenon
It’s the “dance-away lover” phenomenon. The more you pursue people, the less they like being
pursued and the faster they run in the opposite direction! Inbound marketing is just the opposite: when you make people comfortable that you’re not chasing them, they’re much more likely to listen to what you have to say, especially when you offer information that will educate them and help them with their business. It’s the best way for your website to get found by people who are already trying to learn about your industry and the kind of products and services you offer. If you’re curious about how this method works, download our free e-book, “Inbound Marketing: How It Works and Why You Need It.” Or contact us and let us walk you through the way Bridge Global Strategies uses these smart online techniques to help grow business.