False rumors
Developed internal and external communications strategies to stop rumors of an Asian company's U.S. market withdrawal and sale; media trained senior executives and conducted aggressive media outreach.
Greenmailing
Counseled corporate management on media relations involving a greenmailer who tried to use the media to manipulate the company's board of directors; conducted aggressive media outreach to discredit the greenmailer.
HIV-Contaminated Plasma
When a drug company's sales of HIV-tainted blood products caused a massive crisis, we developed a crisis management and communications strategy, provided counsel to the CEO, and set the direction for employee communications and media relations. As a result, we were able to help the company wind down media attention and stabilize its business environment.
Korean economic crisis
Provided issues management and media relations counseling to bolster one of Korea's top conglomerates' image and financial viability in the U.S. in the face of collapsed economy in Korea. |
