Launching Kozy Shack’s By Request Puddings in Canada
When Kozy Shack wanted to launch its new no-sugar line of By Request puddings in Canada and increase brand visibility, Bridge Global Strategies developed a cause-related marketing program with the Juvenile Diabetes Research Foundation. The program, featuring an in-store promotion, was executed solely through public relations efforts and supported by point-of-sale materials in the Canadian supermarkets. The campaign resulted in saturated food trade media coverage and significant mainstream media placements in the Canadian market. |
