Playtex Mother's Own Milk (M.O.M.) Program
Bridge President Lucy Siegel developed a PR program for Playtex Products as part of a holistic campaign with Saatchi and Saatchi to position Playtex positively with breastfeeding mothers and health care professionals. The program featured a survey of new mothers on breastfeeding in the workplace. A well-known pediatrician was chosen as a spokesperson to publicize the survey results and give breastfeeding tips to new moms. Millions of consumers watched the spokesperson on her TV appearances throughout the U.S. or read about the survey and her breastfeeding advice in the media. The program gave evidence of Playtex's commitment to helping mothers breastfeed longer. |
